How did we begin?
As an early devoted jeweler who went deep into the wilderness of Northern Sweden to unearth the Muonionalusta meteorite, our family has been dedicated to forging this magical material into a variety of fine jewellery for the past 4 decades. Here now, as the youngest generation to inherit the family legacy, we set sail with a contemporary and innovative design framework seeking a breakthrough from the within. “Talisman with A Modern Touch” is how we call ourselves today, and we see it as the ripe time in 2011 to launch our renovated brand AWNL (ALL WE NEED IS LOVE).
We have always been interested in design
We never stop cultivating new designs and the creative use of new materials and symbols, including Swedish meteorite, Mosasaurs tooth fossil, Tibetan horn bone, and Greenland nuummite.
AWNL interprets a Nordic meditation in combination with carefully selected gemstones, exquisite craftsmanship, Norse symbols and mysticism. We believe natural materials hold power and can awaken the hidden potential of the wearer while bringing protection and healing energy.
The morals of our brand
From the use of recyclable materials to ethical labor practices, we adhere to our creed of eco-friendly production as environmentalism is written in our DNA. Striving to ensure that every step of our way has a tangible and measurable positive influence on both our customers and our planet.
the inspiration behind our meteorite collection
As the oldest meteorite ever discovered, Muonionalusta impacted the Earth one million years ago in northern Scandinavia and was hidden under the northern light for the past 4 ice ages. “Only around 5% of the meteorites discovered are iron meteorites. This makes the Muonionalusta meteorite a rarity.” - Dr. Thomas Müller, an astrophysicist at the Max Planck Institute.
Imagine something born of a fiery collision in outer space, traveled through the infinite darkness, and fell back to a deep silence by your side. It experienced a cosmic era, yet stayed true to itself anyhow.
We are beyond thrilled with this idea looping in our heads when handling our meteorite collection design. With unique birthmarks, we believe this out-of-the-earth collection gathers significant energy and power from the infinite cosmos. Hence, making meteorite collections the centerpiece of our product line. From space to a daily-wear, from asteroid to jewellery piece, the collection turned out to be an ideal present for spiritual people, wish makers, and space lovers.
Our fan base..
We believe our brand lovers are upscale and adventure seekers with a fashion taste serving both the spiritual-wellness and their overall outfit, in pursuit of a quality lifestyle.
The Sweden philosopher and mystic - Emanuel Swedenborg (1688–1772) motivated us the most from the beginning to date. He was a Swedish natural philosopher and assessor of mines, who later became an original Bible exegete, spirit-seer, and theologian. He wrote several books on mathematics, matter theory, metallurgy, astronomy, anatomy, and physiology, and was best known for On the Afterlife and Heaven and Hell.
He later abandoned his scientific work and went on traveling in his dreams to a different world, to a spiritual, immaterial world, which is also a place where we hope to take our customers to. He is the one who infused the spiritual value to our brand and always would.
Designers' work we particularly admire
Antonio Gaudi and Ieoh Ming Pei. Their whimsical and poetic designs in architecture inspire us the most in our jewellery aesthetic and lead our exploration of more rainbow hues, chic and eye-catching styles whilst adding a hint of elegance to both men and women.
The best piece of advice we’ve ever been given..
“It is the joy of our life to do good things even if we do not get anything in return. When we do good things from this inner desire, there is kindness in everything we think, say, want, and do.” - Emanuel Swedenborg
Based on exquisite craftsmanship and precious healing crystals, we hope AWNL continues to evolve into a brand worn and celebrated by people around the world. Sustainable and opulent, channeling good vibes of our body and spirit. May the Energy Be with You!